What is Amazon Brand Registry and How does a Merchant Participate?

Trademark Registration for Online Sellers

Trademark Registration is essential for any business that wants to succeed on online platforms such as Amazon. It safeguards your brand and ensures that customers distinguish your products from competitors. A trademark registration gives you legal ownership of your brand name and logo. It means you can take legal action against anyone who uses your trademark without your permission. It is vital for online sellers to do business through online platforms, where many third-party sellers may try to use your brand to sell their products.

Trademarking your brand on online platforms like Amazon, Flipkart, Myntra, Nykaa, Meesho, and others online platforms makes it easier for customers to find your products. When your trademark is registered, it will be listed in a brand registry such as Amazon’s Brand Registry, which makes it easier for customers to find your products when they search for your brand name. It can lead to increased sales and customer loyalty.

Let’s understand how Amazon Brand Registry can help online sellers.

What happens when third-party vendors use identical brand names or logos to sell on amazon?

It’s important to note that using another seller’s brand name without permission is trademark infringement as per the Trademark Act, of 1999 Amazon has its own policies and any violation can result in the removal of the infringing products and the suspension of the seller’s account. The important part to note that is Amazon Policies can’t suppress the provisions of the Trademark Act. For example, Amazon allows selling some products by using some other brand name such as “SAMSUNG COMPATIBLE MOBILE CHARGER” and does not stop sellers from selling on their own and initiate any actions only once the registered trademark owner flags it to Amazon, but as per the act this can result in trademark infringement.

1. Counterfeiting: It is replicating the branding and packaging of the original products and then selling them at a lower price. It can impact the seller’s sales and the brand’s reputation and lead to consumer complaints.
2. Brand hijacking: Some sellers may use another seller’s name to sell products that are similar to or compatible with, products sold by the legitimate seller. It is called “brand hijacking,” and it can be bad for the brand and reputation of the seller.
3. Price gouging: Some third-party sellers may use another seller’s name to sell products at inflated prices. It is called “price gouging” and can hurt the sellers’ reputation.
4. Lack of originality: Some merchants use other sellers’ brands because they don’t have creativity, inventiveness, or the capacity to establish their brand.

Register your brand with Amazon’s Brand Registry service to safeguard your brand and Amazon sales.

What Is The Amazon Brand Registry, And How Does A Merchant Participate?

Amazon Brand Registry is a program that allows brands to register and protect their intellectual property on the Amazon marketplace. It helps brands protect their trademarks and stop fake products from being sold on the platform.

To enroll in the Amazon Brand Registry, sellers must meet the following requirements:

• Must have a trademark: A trademark application is required to enroll in the Amazon Brand Registry. For India, that trademark application must be filed with Indian Trademark Registry.
• Provide a government-issued ID: As part of the registration process, sellers must provide a government-issued ID, like a passport or driver’s license.
• Product information: As part of the registration process, Amazon will ask for information about your products, such as pictures and descriptions.
• Brand information: Amazon will also ask for more information about your brand, like a website and social media accounts.

Benefits of the Amazon Brand Registry Program

The Amazon Brand Registry is a program that allows brands to register and protect their intellectual property on the Amazon marketplace. Some of the key benefits include

1. Brand protection: The Brand Registry helps to protect your brand from infringement and counterfeit products. It lets you send Amazon information about your brand, like trademarks and logos. Amazon will use this information to help find and remove products that violate your rights from the marketplace.
2. Enhanced product detail pages: Once your brand is registered, you will have access to enhanced product detail pages, which allow you to provide more detailed information about your products, including high-quality images and videos. It can help improve the customer experience and increase sales.
3. Increased visibility: The brand registry can help increase the visibility of your products on Amazon. Once your brand is registered, it’s more likely that your products will show up in relevant search results, which can help you make more sales.
4. Improved customer engagement: It allows you to engage with your customers. For example, you can respond to customer reviews and questions, which can help build trust and improve the customer experience.
5. Access to powerful tools: Amazon’s Brand Registry provides access to powerful tools that can help you manage your brand and your products on Amazon. You can use these tools to improve your product listings, keep track of your sales, and find problems with your products.
6. Increased control over your brand: It gives you increased control over your brand and your products on the platform. It can help you maintain your brand’s image and ensure that your products are shown to potential customers accurately and appealingly.

Enroll Your Brand With Us Right Now!

Your brand must have a valid Trademark Application to sign up for the Amazon Brand Registry. Alonika can assist you with the hassle-free trademark registration process for brand names in India with budget-friendly expenditures. Alonika has a dedicated team of Trademark Attorneys with great experience and practical knowledge and helps many online sellers to secure it on Amazon.